Industry // music & entreatment      INSTRUCTOR // Petra      CATEGORY // branding      DATE // 2019

Brooklyn underground is an annual festival of  under ground hip hop artist in Brooklyn New York. Target audience is for hip hop fans that listen to more than just main steam hip hop ages 18- 27.

Because of it being called underground festival The approach was inspired by the NY subway t system. Helvetica was used for body copy and graffiti script was used for use for the headlines , main logo and motifs to create a branding system

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