BROOKLYN UNDERGROUND
Industry // music and entreatment      INSTRUCTOR /Petra      CATEGORY // branding      DATE // 2019

objective
Brooklyn underground is a  annual festival of  under ground hip hop artist in Brooklyn New York. Target audience is for hip hop fans that listen to more than just main steam hip hop ages 18- 27.

SOLUTION
Because of it being called underground festival The approach was inspired by the NY subway t system. Helvetic’s was used for body copy and graffiti script was used for use for the headlines , main logo and as motifs to create a branding system

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