hashed 
industry // economics        INSTRUCTOR // Bradford       CATEGORY // editorial    DATE // 2019
objective
 A magazine that focuses on the booming marijuana industry. The target audience is entrepreneurs between the ages of 27-43 years old, or people who are interested in the benefits of marijuana. 


solution
To stay away from the “stoner culture”  stereotypes  a conservative  yet modern approach was taken.  Drunk was chosen because of its condensed alternatives that helps to fit more body copy  on pages.  it's also attention grabbing and emulates the newspaper top newspaper headlines. 

You may also like