industry // economics INSTRUCTOR // Bradford CATEGORY // editorial DATE // 2019
A magazine that focuses on the booming marijuana industry. The target audience is entrepreneur's between the ages of 27-43 years old, or people who are interested in the benefits of marijuana.
To avoid “stoner culture” stereotypes a conservative yet modern approach was taken. Druk was chosen because of its condensed alternatives that helps to fit more body copy on pages. it's also attention grabbing and emulates the newspaper top newspaper headlines.