industry // economics        INSTRUCTOR // Bradford       CATEGORY // editorial    DATE // 2019
 A magazine that focuses on the booming marijuana industry. The target audience is entrepreneur's between the ages of 27-43 years old, or people who are interested in the benefits of marijuana. 

To avoid “stoner culture”  stereotypes  a conservative  yet modern approach was taken.  Druk was chosen because of its condensed alternatives that helps to fit more body copy  on pages.  it's also attention grabbing and emulates the newspaper top newspaper headlines. 

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