Industry // fitness & sports INSTRUCTOR // Bradford category // branding DATE // 2019
A boxing gym that offers classes for individuals from ages 18-38 that are into combat sports.The gym offers mostly Boxing and some MMA. The brand embraces the traditional Boxing aesthetic. Queensbury Boxing is named after the man who created the rules of Boxing, The Marquess of Queensberry. These are a code of generally accepted rules in sports boxing, known as Queensbury Rules.
To communicate the brand story, The I chose the slab serif Acropolis because of it resemblance to traditional boxing fonts and images with copy that are meant to be inspiring to the gyms members to keep them motivated to reach their fitness goals