Industry // Electronic & optics INSTRUCTOR // Bradford CATEGORY // branding DATE // 2019
Tokina is an optical manufacturer that produces everything from binoculars and microscopes to filters and a full range of photographic and optical accessories. The company was established in 1950. The goal is to bring in some modern solutions in order to have the company stand out from its competitors.
In order to keep the company recognizable, I choose to update the logo typeface by using Circular with minimal modifications. The blues was altered to more vibrant turquoise. The images of the artist active individuals to connect better with an audience of people ages 26-38.