Industry // hospitality INSTRUCTOR // Bradford CATEGORY // branding DATE // 2019
The name of the hotel is Edo which is the former name of Tokyo. Edo was also home to the urban culture Ukiyo (the floating world) and the art genre Ukiyo-e. The property will be located in little Tokyo Los angles, California. Which neighbors the upcoming art district that is filled with street art and local breweries.
Edo is a hotel in little Tokyo LA neighboring the art district. and downtown musemes the target audience is travelers ages 24-34
Minimalistic and contemporary style was chosen along with .the san serif type Mrs Eves was chosen and used vertically to imitate traditional Japanese writing as well and solid geometrical-shapes inspired by japans culture.